The second way is to create the tracking URL manually, by adding each UTM parameter at the end of your link, attached with “?” symbol after the main part of your URL, followed by “&” symbol between all parameters.Ī properly tagged URL would then look like this: The easier one is to use our UTM builder, which will generate a ready-to-use URL based on your preferences. Best practice: utm_source, utm_medium, utm_campaign. utm_term - best practice is to use keywords, if necessary.Some examples: “spring-clothes-2018-variant-a” and “spring-clothes-2018-variant-b”. Utm_content identifies which type has been served to the user, so you can analyze its performance later on. For a given campaign, you may want to serve different types of content. utm_content - content variant you are showing with your link.50percentoff, 01-facebook-ads-usa,monthly-newsletter-2019-05, you-decide-campaign-name utm_campaign - a name of your campaign, e.g.For Pay-Per-Click (PPC) campaigns on Google or Facebook we would use utm_medium=CPC, etc. if the utm_source is email, utm_medium could be “newsletter”. utm_medium - the medium that has been used for your source.utm_source - the source of your traffic, e.g.There are five of these parameters, each covering different data segment. UTM parameters are attached at the end of a link that points to your website, to help you easily track performance of any ad or affiliate campaign.
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